The Modern Milkman have certainly been stirring up the subscription space – and since July 2023, we’ve been right by their side.

We teamed up with this forward-thinking FMCG brand to help them do three things (really well):

✔️ Keep their customers happy and loyal
✔️ Win back the ones who drifted away
✔️ Convert interest into action

But we didn’t just tick boxes. We took the time to understand why customers were leaving, what would bring them back, and how to convert hesitant shoppers into loyal fans, all while keeping things personable, not pushy.

With a full-throttle telemarketing campaign (inbound and outbound), Croci Collective delivered a strategy fuelled by warmth, trust, and the kind of connection you just can’t fake.

And the results?

Let’s just say they speak for themselves… Here’s what we’ve achieved together (so far):

  • 24 921 Total Acquisitions
    Because every conversation had a purpose, and a plan.
  • 9135 Reactivated Customers
    We brought them back – not with pressure, but with empathy and insight.
  • 4982 Retained Customers
    We didn’t just give up on them. Instead, we listened, reassured, and offered value they couldn’t ignore.
  • 9151 Brand New Customers
    Our agents turned warm leads into brand-loving advocates, helping The Modern Milkman expand their reach in a meaningful way.
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Croci Collective

Croci is a Direct Marketing Agency supporting FMCG brands across the UK and beyond. Proudly female-led, they are on a mission to reinvent the direct marketing world to one that values building long-lasting relationships and creating memorable experiences over pushy sales tactics.