A True Collaboration
This isn’t just another success story—it’s an 8-year partnership grounded in trust, high performance, and shared ambition. From early-stage pilots to full-channel ownership, our journey with HelloFresh UK (and sister brand Green Chef) proves what’s possible when strategy meets consistency.
The Growth Story
We started with just 100 customer acquisitions per week. Today, we’re delivering over 1,000— In 2024 alone, our partnership brought over 40,000 new customers into the HelloFresh ecosystem.
Behind every number is a strategic operation that’s been built to scale:
Full-Service Channel Management:
- Planning:
- Events and activations across consumer exhibitions & lifestyle shows, B2B events, premium gyms & wellness spaces, train stations & commuter hubs, Retail centres & shared workspaces
- 650+ high-footfall sites activated annually, targeting key consumer moments.
- Procurement:
- Warehousing, storage, and end-to-end logistics
- Space sourcing and negotiation for maximum ROI and brand impact.
- Performance:
- Bespoke recruitment, training, and ongoing coaching.
- Real-time optimisation and mentoring, with performance frameworks that flex with scale.
Challenges Met, Solutions Delivered
Growth brought complexity. We welcomed it. Here’s how we evolved:
- Operational Resilience: We expanded warehousing and fleet capability to support nationwide execution without missing a beat.
- Training & Monitoring: We rolled out robust frameworks that ensured brand alignment, compliance, and consistently high conversion rates.
- Real-Time Reporting: Daily dashboards and on-the-ground insights kept everyone in sync, from field teams to HQ.
Looking Ahead: Still Scaling
We’re not standing still. As HelloFresh and Green Chef evolve, we’re doubling down on what has worked and expand with new innovations. After 8 years, we’re more than a supplier. We’re a partner in performance—and we’re just getting started.
