A Partnership Built on Loyalty
Our collaboration with Tails.com, the tailor-made dog food brand, is a shining example of what happens when trust, creativity, and long-term vision align. Over the past 7 years, we’ve not just helped them grow—we’ve helped them build a brand that dog owners trust.
Campaign Overview
Tails.com delivers monthly, tailored dog food subscriptions straight to pet parents’ doors. Our job? Bring that brilliant proposition to life in the real world.
Through engaging, face-to-face brand experiences, we communicate tails.com’s unique value to our customers in moments that matter. Every interaction is grounded in empathy, energy, and understanding.
We activate around 200 high-footfall events every year—think pet shows, lifestyle exhibitions, family festivals, and retail hubs. We’ve even secured strategic sponsorships at selected events to boost visibility and elevate brand positioning.
But this isn’t just about showing up. Our experienced teams focus on delivering
- Personalised, high-quality conversations
- Warm, friendly engagement with potential customers
- Full product education delivered by teams who live and breathe the brand
Our challenges
In a market where multiple dog food brands jostle for attention, we had to think smarter, not just bigger.
- Premium event space is often highly competitive (4+ rival brands at many shows)
- Maintaining product knowledge and energy across a changing team
- Ensuring the brand’s premium identity stood out in every single setting
Our solutions:
- Proactive venue planning to secure the best spaces ahead of time
- A live training and mentoring programme to maintain quality and consistency
- Close collaboration with the tails.com marketing team to nail the brand voice at every touchpoint
Results That Go Beyond Numbers
In 2024 alone, our channel drove 12,000 new customers for Tails.com.
But more importantly? Each new customer came from a real, human interaction. The quality of those engagements—the connection, the clarity, the trust—is what truly powers this partnership.
