At Croci Collective, our greatest asset is our people. Our team is comprised of passionate individuals from diverse backgrounds, each bringing unique skills, perspectives, and expertise to the table.
Ready to get to know the faces behind our innovative marketing campaigns and discover what makes our team special? Scroll below.
Julia leads with energy, vision, and a passion for building a high-performance culture where both people and brands can thrive. With a background in hospitality, she’s developed a sharp eye for detail and a commitment to excellence, ensuring Croci delivers results with professionalism and care. Julia is dedicated to working smart, building real connections, and inspiring her team to achieve great things together. Aside from running the business, she also manages a busy family life with daughter Fiora, 2 cats and pup Marlin. In her free time she is an avid foodie, yogi and a plant enthusiast, enjoying a quiet spot of gardening just as much as a culinary adventure with friends.
Claire brings a deep passion for human resources and constantly seeks innovative ways to work smarter and enhance the workplace environment. Claire’s positive attitude and good sense of humour are infectious, ensuring a cheerful and productive atmosphere. Outside of work, she enjoys a vibrant life with her supportive husband, four wonderful children, and a playful cat. Claire’s unwavering smile and commitment to excellence make her an invaluable asset to the Croci Collective team. Oh and her claim to fame is her great, great Grandfather was an original Peaky Blinder!
From holiday rep to start-ups, Jamie has never shied away from a challenge. His career path has taken him through diverse industries before he found his true niche in subscription marketing, where he thrives on helping brands grow sustainably and strategically. Over the years, he’s become a trusted partner to leading D2C brands, bringing a mix of ambition, creativity, and sharp commercial thinking to every project. At Croci Collective, Jamie is known for his ability to balance big-picture strategy with the finer details, always focused on delivering results that matter. His approachable style and dedication make him a valued sounding board for both clients and colleagues alike. Outside of work, Jamie’s happiest role is being dad to Fiora. He balances family life with his love of football, cheering on Manchester United with unwavering loyalty (through thick and thin).
Chloe is the heartbeat of our finance team at Croci Collective. With a sharp eye for detail and a genuine love for numbers, she keeps our finances running smoothly and sets us up for sustainable growth. Never one to stand still, she’s currently advancing her expertise with a course in accounting – always looking for ways to bring even more value to the team. Alongside raising two young children, Chloe masterfully balances family life with her career, proving every day that resilience and dedication go hand in hand. Her fun, easy-going nature makes her a joy to work with, while her supportive leadership style ensures her team feels encouraged, empowered, and ready to thrive.
Joe stepped up to Head of Performance after making his mark first as a Sales Consultant at Juice & Jam and later as S&P Manager at Croci Collective. Since 2019, he’s worked across a range of campaigns and led sales teams in multiple industries across the UK. With that experience under his belt, Joe is all about driving results, supporting his team, and boosting performance with energy and focus. Away from work, Joe’s a passionate football fan (Sky Blue Army!) who loves a kickabout – even if he admits he’s better in the stands than on the pitch. He also spends his downtime writing books, swapping sales targets for storylines.
Simon leads Crocï Collective’s US expansion, working across teams to drive scalable growth and high-impact delivery. With 18 years in sales and marketing spanning luxury, creative, and professional services, he brings a sharp commercial mindset and a track record of building strong teams, trusted partnerships, and meaningful brand momentum.Known for pairing strategic thinking and genuinely personable approach, Simon focuses on aligning commercial goals with smart execution to keep performance moving in the right direction.Outside the office, he’s a proud dad of two beautiful daughters and dog-dad to two cockapoos. When he’s not with family, you’ll usually find him in the kitchen testing out new recipes.
Desiree is a passionate and highly driven with a keen eye for organization and efficiency. With a talent for problem-solving, she thrives in fast-paced environments, ensuring seamless operations and the highest level of service. Her dedication to delivering outstanding results makes her an invaluable asset to any team.
Beyond her professional expertise, Desiree has a deep love for live music. Whether it’s an intimate gig at a local pub, a high-energy performance in a packed arena, or a festival in the middle of a muddy field, she enjoys immersing herself in the vibrant atmosphere of live events. This same enthusiasm and energy translate into her work, where she approaches every challenge with creativity and determination. If you’re looking for a logistics expert who combines precision, passion, and problem-solving skills, Desiree is the person to turn to!
Nicole brings a wealth of industry experience to Croci Collective, having spent over a decade at Olympia London and Earls Court Exhibition Centre. At Croci, she keeps HQ running smoothly, supports all things HR, and brings our campaigns to life by capturing events nationwide and beyond for our socials.
Dedicated to building strong relationships and a positive team culture, Nicole is the steady hand (and friendly face) behind the scenes. Outside of work, you’ll find her baking or exploring London’s restaurants and food markets, often ticking off her latest TikTok finds with friends.
Nicky is passionate about leading the face-to-face sales team, keeping things running profitably and effectively while always looking for ways to boost performance. Out in the field, she’s known for her guidance and encouragement – a natural mentor who supports her team with both sales expertise and life experience. With her great sense of humour and infectious laugh, Nicky creates an environment where people feel motivated, confident, and ready to succeed. Outside of Croci, she loves holidays and spending time with her family. Fitness is also a big part of her life – and stepping into the boxing ring doesn’t faze her. Her alter ego, “Nick the Brick,” says it all.
As Sales & Performance Manager, Nicki heads up our telesales campaigns while also building strong relationships with event organisers to secure the best possible spaces for our stands. She thrives on driving results, keeping energy levels high, and making sure the journey is as fun as the outcome.
Half Italian and having spent 21 years living in sunny Spain, Nicki made the move to the UK in December 2024. Outside of work, she loves spending time with her 18-year-old daughter, spoiling her two dogs, and indulging in her favourite hobbies – shopping, reading, and discovering new foodie spots. Always smiling, always up for a chat, and full of positivity, Nicki brings energy and encouragement wherever she goes.
In his role Dan is often the very first point of contact for new sales staff joining Croci Collective. He not only guides and trains new starters but also mentors and supports the wider sales team, making sure everyone has the tools, confidence, and encouragement to thrive. A true people person, Dan loves seeing individuals grow, flourish, and unlock their full potential. Outside of work, Dan enjoys travelling and spending quality time with family and friends – always ready to explore somewhere new or share a laugh with.
With more than 25 years in experiential marketing, sales, and brand activation, Skip has worked with some of the world’s most iconic brands – from Toyota and Nike to Sony PlayStation and Apple. Known for building authentic, grassroots campaigns that leave a lasting impact, he’s led everything from major automotive launches to large-scale event activations across the U.S. At Croci, Skip brings his passion, persistence, and creativity to help brands cut through the noise with high-energy, high-impact field experiences. Whether it’s building teams, driving sales, or delivering unforgettable events, Skip’s focus is always on creating connections that last.
As our Brand & Content Coordinator, Daniella Rocuzzi brings ideas to life through storytelling, strategy, and a sharp eye for detail. She plays a key role in shaping how Crocï shows up, from social content and campaigns to brand messaging that builds connection and reflects who we are.
With a strong instinct for trends and a passion for creative problem-solving, Daniella works closely with teams across the business to ensure our brand stays aligned, impactful, and authentic. Always curious and creatively driven, she’s constantly exploring new ways to elevate our content and push the brand forward.
With more than eight years of experience across logistics, operations, and administration, Kristina brings a wealth of knowledge and precision to Croci Collective. From managing large-scale events to supporting senior leadership teams, she knows how to keep everything running seamlessly. As our Operations Administrator, she’s the tech whizz behind the scenes – streamlining systems, fine-tuning processes, and even coding her way through Excel to make sure the team has everything they need to succeed. Away from the spreadsheets, Kristina loves staying active – whether that’s at the gym or perfecting her swing on the mini golf course. At home, she’s happiest relaxing with her two much-loved cats.
Mahmoud brings nearly a decade of recruitment and business development experience across the UK and the Middle East, with a reputation for building genuine relationships and delivering results that stick. He’s worked with leading recruitment firms and consultancies, developing a sharp eye for talent and a passion for connecting people with opportunities that truly move the needle.A natural mentor, Mahmoud is perfectly placed within Croci Collective to help individuals grow, thrive, and step confidently into their potential—while supporting the businesses to scale with the right people in the right roles.Away from the desk, he’s all about sport, travel, and music. Whether he’s discovering new events, exploring a new city, or planning his next adventure, Mahmoud brings the same energy and curiosity to life as he does to his work.
Hi, I’m Marlin – Croci HQ’s fluffiest team member and, if we’re being honest, the real boss around here. I was born at DogsTrust in Basildon and joined the Croci Collective to take on some very important responsibilities: barketing, morale boosting, and lunchtime supervision (my favourite). I recently celebrated my first birthday, which officially makes me a seasoned pro.
My DNA? A perfect recipe:
🐾 74% Poodle – clever, stylish, and a little bit fancy.
🐾 15% Mudi – all energy and loyalty.
🐾 2% Puli – trust me, Google it.
🐾 The rest? Pure Croci spirit.
You’ll usually catch me lounging through meetings, zooming around the office furniture, or giving visitors the once-over at the door. I’m not just the office dog – I’m part of the Croci culture.
Julie brings over 30 years of international retail VM experience to her role at Croci, and she approaches her role with a can-do attitude. Thriving in fast-paced, ever-changing environments,. Julie is flexible, adaptable, and loves working collaboratively within a dynamic team. Her diverse background includes six years of living and working in the Middle East and a decade of living in and running a pub. At home, Julie is a proud mum to Poppy, a spirited teenager, and Bartie, a crazy, rescued greyhound. Julie is also a huge fan of the 80s and an avid follower of the Norwegian band, a-ha, having seen them perform live in various cities multiple times. In an interesting twist of family history, she discovered she is the great-great-granddaughter of Fritz Renhard, a Victorian ventriloquist based in London.
Meet the backbone of every event—our incredible logistics and warehouse operative team! These rigging angels work behind the scenes to make sure everything is in place, on time, and looking flawless. Whether it’s setting up massive event stands, driving across the country, or breaking down after a long day, they’re the ones who make the magic happen.
They lift, they load, they rig, and they roll—come rain or shine, early mornings, or late nights, they’re always on the move, making sure every event runs like clockwork. And let’s be honest, without them, nothing would get done! Tough, hardworking, and always up for a laugh, this team keeps the show on the road (literally). So next time you see them in action, give them a nod—they deserve it!
